/ The Insight Selling Process (Process, Guidelines for Use, and the Key Skills Required)
The Insight Selling Process (Process, Guidelines for Use, and the Key Skills Required)
This detailed resource explains the insight selling process. It covers: - Resarching Customer‰ۡóÁÌ_åÈs Market Place, including Porter‰ۡóÁÌ_åÈs Five Forces - Identifying new growth opportunities for customers - Presenting new ideas to the customer - Confirming interest in the new idea - Selling a detailed fact-find to fine tune the idea, - Using a process to carry out a detailed fact-find - Using a process to create added value solutions - Ppresenting proposals
This is a comprehensive guide to the process of Insight Selling. It covers each step of the process in detail spelling out the skill requirements of the sales person and providing concrete examples of how to cover the content of each step. If you want to introduce the concept of insight selling into your organisation then this document is a must.