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Effective Selling

Introduction to Effective Selling (Article)

This article outlines the few simple rules buyers would like sales people to follow. These include: - Make me feel special - Discover my needs - Consult with me - Confirm with me what needs to happen next - Involve me in the presentation of your proposal


This short article provides a very useful introduction to the concept of customer focussed selling. A very useful inclusion in any pre-course work relating to selling skills and/or as a discussion document to obtain people’s views on the concepts included in the document.

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